Julianne Puckett

Content Strategy & User Experience Design

I am an innovative content strategist and user experience designer. By employing my extensive career experience as a writer, designer, developer and blogger, I help you better understand and reach your audience, craft your story and messages and deliver a meaningful interactive experience.

Research and Analysis

I work with you to clarify your goals and desired outcomes. Iā€™m an expert at defining your target audience and reviewing your current content to create a strategy that will propel you ahead of your competitors.

  • Stakeholder and audience interviews
  • Competitive analysis
  • Heuristic evaluation
  • Requirements gathering and analysis
Audience Research and Content Analysis

Content Development and User Experience Design

I can identify what's working well ā€“ and what isn't. Sometimes all the information is there, it just needs to be rewritten in the right voice for the right audience or repackaged with a more targeted message. I can also create compelling new content that will maximize engagement with your audience. Plus, I'm skilled at mapping out hierarchically and visually how to best deliver your content to ensure it is meaningful for your market.

  • Analytics review
  • Content audit and gap analysis
  • Storytelling and writing (web pages, articles, blog posts, etc.)
  • User experience (UX) and interaction design
  • Search engine optimization (SEO)
Content Development and User Experience Design

Content Marketing

Once we've created your content, let's share and promote your products and services on social media. I'm accomplished at employing a variety of platforms and techniques to reach and engage your audience effectively.

  • Social media writing, scheduling and posting
  • Blog posts and sponsorship opportunities
  • Press releases
  • SEO
Content Marketing

I've worked within the digital information landscape ā€“ writing, designing, developing and blogging ā€“ for over 15 years, in industries as diverse as food, travel, insurance, higher education, data security and healthcare. Whether you need help with only one aspect of a project or in all the of the areas listed above, let's talk.